I’ve been in the fitness industry for over 20 years, and I can honestly say — I still wake up every day excited to train, to teach, and to help others transform their lives. Fitness has always been more than a profession for me — it’s a way of life, a mindset, and a mission.

From my early days coaching clients in small gyms to building FitnessWheneverWherever (FWW) into a lifestyle brand, I’ve learned that real fitness isn’t about perfection - it’s about consistency, progress, and purpose. I’ve seen how training can change not only bodies but also confidence, focus, and self-belief.

 

What drives me is simple: helping people realize they’re capable of so much more than they think. Whether you’re a beginner taking your first step or someone who’s been training for years, my goal is to give you the tools, motivation, and structure to push past limits and build lasting strength — physically and mentally.

 

Through FWW, I’ve created a community and a brand that reflects that belief — that you can be fit whenever, wherever. From training programs and basic nutritional plans to apparel and digital resources, everything I build comes from the same passion that started this journey 20 years ago: a love for movement and a desire to help others grow.

Train with purpose. Live with passion. Stay Fit Whenever, Wherever.

— Jeff Alexis
Founder | FitnessWheneverWherever & The Fww Brand

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​NASM Certified Personal Trainer

​TRX Certified Instructor

Kettlebell Concepts Certified Instructor

Group Fitness Instructor

Performance Enhancement Specialist

NASM Corrective Exercise Specialist

Owner of FWW Brand